Digital Wellness Unwrapped: Top 5 Brainrot Terms

Welcome to Digital Wellness Unwrapped, #HalfTheStory’s spin on Spotify Wrapped, where we’ll be breaking down the top brainrot words, internet trends, and big tech moments from 2025.

Welcome to Digital Wellness Unwrapped, #HalfTheStory’s spin on Spotify Wrapped, where we’ll be breaking down the top brainrot words, internet trends, and big tech moments from 2025. This week, we’re sharing our Top 5 Brainrot Terms.

This year we saw the rise of a lot of new Brainrot terms. Many of them went viral, causing worldwide success, and the mix between the digital world into the real world.

67

You knew it was coming. 67, the term that no one seemed to know where it came from, but took the word by storm. It originates from an edit on Tiktok of the famous NBA player, Lamelo Ball, using the song “Doot Doot (6 7)” by Skrilla. Since Lamelo Ball is 6’7”ft tall, and the song was catchy enough to become a funny Tiktok, it went viral, and soon enough you couldn’t go a single day without hearing someone say “6 7”. Even though most people who know about the term don’t even know its origins, that didn’t stop the spread of the trend! With the 67 trend, we really got to see how digital culture can spread in person, and make for weird but funny moments with people of all generations coming to use the term.

Rage Bait

A term that snuck up on us, but still so prevalent, is “Rage Bait”. As seen as early as 2002, Rage Bait is the term for content online that is meant to elicit an angry response from the viewer, as the angry response typically means it will receive more engagement. Although this term originated from online trolling, it now has further grown into usage in real life, where rage bait can be when someone is messing with another person, trying to garner a response from them. Rage Bait has been used so much in conversation that the Oxford word of 2025 is Rage Bait.

Italian Brainrot

When you picture true brainrot, you probably think of this term. Italian Brainrot captured a lot of attention this year, with its nonsensical characters, lore, and humor. The true origins of this term is generally fuzzy, but most sources agree that it started in 2023 when internet users made Ai-generated memes of American actor and wrestler Dwanye Johnson saying “Tralaleo Tralala”(the original video is taken down, but from this user). In early 2025, this quietly but surely became so popular until you couldn’t go on TikTok or Instagram without hearing about the silly Italian characters. These videos are typically narrated in an Ai-generated Italian man’s voice, but when translated is often meaningless.

Jet2Holiday

Who would have guessed that a 2024 advertisement for the airline Jet2 would end up becoming a full-on brainrot term? But yes, Jet2Holiday made the list because of the massive wave of memes that came with it. Although the exact origins are unclear, the trend really took off when people began posting “fail videos” set against the overly happy, upbeat remix of the Jet2Holiday ad. The contrast between the cheerful vacation energy and clips of absolute mess is what made the trend so funny and why the sound got stuck in everyone’s head as it spread everywhere.

Flow State

Our last term on the list, but also the newest one; Flow State. The state where people are ‘locked in’ or so focused on the task at hand they can’t be distracted by anything else. This term was actually coined by psychologist Mihaly Csikszentmihaly. It is the idea that deep focus boots happiness, which is exactly what this trend is all about. It’s very interesting how one of the biggest TikTok trends to come out of the second half of 2025 can be explained by a real psychological concept! The trend is generally a positive one, with users (often comedically) showing what routines and events allow them to “reach flow state”, and it looks like this trend will continue into the new year.

All of these terms show just how quickly trends can take off, and how the more people interact with something online, the more likely it is to spill into everyday life. This constant reinvention highlights the reality of 2025: our online lives are no longer separate from our offline ones. The internet does not just reflect culture anymore. It actively creates it, influencing everything from the humor we use with friends to the way we speak in everyday life.

What else would you add to this list? Come back next week for our Top 5 Digital Wellness in Pop Culture Moments!